PEPSI MAN EBAY PLUS
PEPSI MAN EBAY TV

The catalog only required participants to submit 15 points theyвЂ™d collected from cans and bottles the rest could be bought directly from Pepsi for 10 cents each by mailing in a check.ДЄll Leonard had to do to get 7m points was raise $700k. Leonard was a 10-cans-per-day kind of guy.Д«ut even at this high rate of consumption, collecting 7m points was a daunting task.Д®ach 12-pack of Pepsi was worth 5 points, meaning heвЂ™d have to consume 16.8m cans to reach his mark. Leonard during a CBS interview in 1996 (CBS News, via YouTube)

Moreover, it cost ~ $33m to manufacture and - needless to say - wasnвЂ™t available to the general public.ДЄt 7m Pepsi Points, the jet was a steal. Capable of taking off vertically and carrying 10k pounds of bombs, it had been called the вЂњmost captivating and the most dangerous plane in the US military.вЂќ He knew, from an interest in flying, that the Harrier was a US Marine Corps aircraft used extensively in the Gulf War. Then a 21-year-old business student at Shoreline Community College, he saw the Harrier jet as a legitimate offer - and sniffed an opportunity for promotional arbitrage. Leonard first saw the commercial during a Pacific Northwest test run in February of 1996. Most of the kids who saw the commercial - members of the so-called вЂњ Pepsi Generation,вЂќ a new class of youthful consumers who cared more about lifestyle than brands - figured that the jet was part of PepsiвЂ™s zany sense of humor and not a real prize.Д«ut in Seattle, Washington, a young man named John Leonard wasnвЂ™t laughing. Notably absent from this list of items was the Harrier fighter jet. The catalog included 53 items in total - most of which were your run-of-the-mill corporate swag: T-shirts, hats, and beach towels.

Customers could also purchase Pepsi Points for 10 cents each.

Customers could save up the points and redeem them for items listed in a Pepsi Stuff catalog.

Billions of Pepsi products around the US were marked with вЂњ Pepsi Points.вЂќ A 2-liter bottle of Pepsi was worth 2 points a 12-pack of cans yielded 5.

PEPSI MAN EBAY PLUS

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In total, this promotion cost Pepsi an estimated $200m ($350m today) to roll out, including $125m worth of merchandise. It was, per The New York Times, the вЂњlargest promotional campaign in the companyвЂ™s historyвЂќ - one that Pepsi hoped would steal market share from Coca-Cola at the tail end of the decades-long Cola Wars. The commercial was the national debut of a promotion called Pepsi Stuff. вЂњHARRIER FIGHTER вЂ¦ 7,000,000 PEPSI POINTSвЂќ flashes across the screen as the music crescendos into a fade-out. The narrator chimes in - вЂњ The more Pepsi you drink, the more great stuff youвЂ™re gonna get!вЂќ - and the scene shifts to the teen landing a computer-generated Harrier fighter jet in front of his high school, blowing the clothes off a bewildered principal in the parking lot. Said teen then swaggers through a door in a leather jacket (вЂњLEATHER JACKET 1,450 PEPSI POINTSвЂќ) and flips on a pair of blue-tinted sunglasses (вЂњSHADES 175 PEPSI POINTSвЂќ). The text, вЂњT-SHIRT 75 PEPSI POINTS,вЂќ appears to the beat of a military drum line.

It opens with a cocky teenager donning a Pepsi shirt.

PEPSI MAN EBAY TV

In the spring of 1996, Pepsi debuted a hot new TV commercial.

Pepsi man ebay